Older Women Are Shining in Pakistani Dramas — But When Do They Lead?

12 August 2026

A quiet shift is underway in Pakistani dramas: older actresses are finally landing roles that go beyond the "ammi" and "saas" stereotypes. Maliha Rehman's analysis on Dawn Images celebrates the progress and asks the harder question: shining in a scene is one thing, being the centre of the story is another — when does a 50+ heroine carry an entire drama?

Fashion desk angle: the on-screen shift shows up in wardrobes too — the dowdy supporting-ammi dupatta is gone; senior characters now arrive in structured pret, jewel tones and statement jewellery. Retail data mirrors it: 45+ premium pret demand grows every year. When the screen gives respect, the shopping cart follows.

Source: Dawn Images, Maliha Rehman (11 Aug 2026).

🐦 X: Pakistani dramas · @Trendcompare