Home›Sale Honesty Report
Independent Investigation · September 2026
Are Pakistani Brands' Sales Actually Real?
We verified 35,516 sale prices against 60 days of hourly price history. Here's which brands give real discounts and which inflate the "original price" to fake a bigger sale.
35,516
Products on sale right now
37.6%
Avg CLAIMED discount
21.8%
Avg REAL discount
50.4%
Industry honesty score
16,961 sales are inflated
How we measured this
For every product currently on sale, we compare the brand's printed original price against the highest real price we've recorded in our hourly price history over the past ~60 days. A brand is Honest when those two numbers match (within 5 points). A brand is Inflated when the printed original is more than 10 points higher than the product was ever actually sold at — i.e. the brand quietly raised the "was" price right before the sale to make the discount look bigger than it is.
Brand Ranking
Higher honesty score = the brand's "sale" is more likely to be a real discount.
| # | Brand | On Sale | Claimed Avg | Real Avg | Honesty |
|---|---|---|---|---|---|
| 1 | J. Junaid Jamshed | 811 | 33.1% | 33.0% | 99.8%Honest |
| 2 | Asim Jofa | 831 | 46.0% | 45.5% | 98.3%Honest |
| 3 | Elan | 48 | 21.5% | 20.2% | 93.8%Honest |
| 4 | Outfitters | 1,190 | 51.7% | 48.6% | 92.2%Honest |
| 5 | Nishat Linen | 1,681 | 44.6% | 34.7% | 80.1%Honest |
| 6 | Beechtree | 686 | 45.0% | 39.0% | 79.9%Mostly Honest |
| 7 | Khaadi | 884 | 51.0% | 54.2% | 77.7%Mostly Honest |
| 8 | Lama Retail | 1,188 | 48.9% | 38.9% | 75.3%Mostly Honest |
| 9 | Limelight | 5,289 | 22.3% | 12.7% | 70.8%Mostly Honest |
| 10 | Maria B | 700 | 25.2% | 19.5% | 69.7%Mostly Honest |
| 11 | Generation | 237 | 51.4% | 40.9% | 65.8%Mostly Honest |
| 12 | Bonanza Satrangi | 1,166 | 34.1% | 25.3% | 53.3%Mostly Honest |
| 13 | Sana Safinaz | 1,478 | 48.0% | 30.6% | 49.7%Mixed |
| 14 | Sapphire | 2,070 | 36.8% | 19.2% | 48.2%Mixed |
| 15 | Alkaram Studio | 1,327 | 29.0% | 14.0% | 46.3%Mixed |
| 16 | Cross Stitch | 543 | 41.6% | 18.5% | 45.9%Mixed |
| 17 | Stylo | 5,387 | 39.0% | 22.9% | 44.5%Mixed |
| 18 | Gul Ahmed | 6,021 | 42.2% | 10.3% | 21%Mixed |
| 19 | Laam | 1,381 | 20.2% | 0.0% | 14.3%Inflated |
| 20 | Edenrobe | 2,598 | 42.6% | 19.9% | 7.9%Inflated |
| 21 | Image | 0 | — | — | No sale data |
| 22 | Zellbury | 0 | — | — | No sale data |
🚨 Caught in the act — example products
These products are on "sale" right now but the printed original price is much higher than the product ever actually sold at in our history.
| Product | Sale Price | "Was" | Real Max | Claimed | Real |
|---|---|---|---|---|---|
| Brooch in Gold Color by Zeenat Jewelry House - Trendy Women Brooch AXX8605 | PKR 110 | PKR 404 | PKR 110 | 73% | 0% |
| Brooch in Gold Color by Zeenat Jewelry House - Trendy Women Brooch HCA2565 | PKR 90 | PKR 354 | PKR 90 | 75% | 0% |
| Brooch in Silver Color by Zeenat Jewelry House - Trendy Women Brooch PTY7674 | PKR 110 | PKR 372 | PKR 110 | 70% | 0% |
Edenrobe
View brand page →| Product | Sale Price | "Was" | Real Max | Claimed | Real |
|---|---|---|---|---|---|
| Check Blazer - EMTB24-6874 | PKR 7,000 | PKR 26,992 | PKR 7,000 | 74% | 0% |
| Check Blazer - EMTB24-6879 | PKR 9,000 | PKR 26,992 | PKR 9,000 | 67% | 0% |
| Check Blazer - EMTB24-6880 | PKR 9,000 | PKR 26,992 | PKR 9,000 | 67% | 0% |
Want the real price on any product?
Install our Chrome extension or open any product on TrendCompare to see the 60-day price history before you buy.
Data verified using ~60 days of hourly price snapshots. Updated every hour.