Independent investigation, November 2026

Are Pakistani brands' sales actually real?

Name: TrendCompare Chrome Extension
Author: TrendCompare

We verified 181,818 sale prices against 60 days of hourly price history. Here's which brands give real discounts and which inflate the "original price" to fake a bigger sale.

Products on sale right now: 181,818
Average claimed discount: 37.6%
Average real discount: 10.4%
Industry honesty score, 134,109 sales inflated: 21.9%

How we measured this

For every product currently on sale, we compare the brand's printed original price against the highest real price we've recorded in our hourly price history over the past ~60 days. A brand is Honest when those two numbers match (within 5 points). A brand is Inflated when the printed original is more than 10 points higher than the product was ever actually sold at, i.e. the brand quietly raised the "was" price right before the sale to make the discount look bigger than it is.

Brand ranking

Higher honesty score, the brand's "sale" is more likely to be a real discount.

#	Brand	On sale	Claimed avg	Real avg	Honesty
1	Motifz	1,107	30.0%	30.0%	100% Honest
2	Asim Jofa	726	44.0%	44.0%	100% Honest
3	J. Junaid Jamshed	1,861	42.2%	42.0%	99.1% Honest
4	Sapphire	1,415	36.9%	36.8%	98.5% Honest
5	Limelight	2,360	34.9%	32.9%	93.5% Honest
6	Elan	40	21.6%	19.9%	90% Honest
7	Sana Safinaz	947	43.7%	43.0%	87.4% Honest
8	Beechtree	680	35.8%	31.2%	84.3% Honest
9	Stylo	10,721	31.4%	26.6%	83.9% Honest
10	Khaadi	1,229	58.0%	55.5%	78.9% Mostly honest
11	Maria B	728	27.5%	24.5%	77.7% Mostly honest
12	Outfitters	2,246	50.7%	39.8%	77.3% Mostly honest
13	Lama Retail	868	49.0%	39.5%	76.7% Mostly honest
14	Minnie Minors	1,358	23.1%	12.6%	75.5% Mostly honest
15	Generation	227	51.3%	42.7%	70.5% Mostly honest
16	Cross Stitch	270	32.9%	19.5%	62.2% Mostly honest
17	Uniworth	388	24.3%	16.6%	58.8% Mostly honest
18	Bonanza Satrangi	585	34.4%	27.8%	56.6% Mostly honest
19	Alkaram Studio	1,202	38.8%	24.9%	44.7% Mixed
20	Lawrencepur	11	34.8%	15.7%	36.4% Low sample
21	Gul Ahmed	5,869	42.1%	16.5%	32.6% Mixed
22	Furor	1,166	49.4%	8.1%	26.8% Mixed
23	Zubaidas	2,735	23.1%	0.1%	22.2% Mixed
24	Hussain Rehar	15	20.3%	9.5%	20% Low sample
25	Charcoal	1,639	43.9%	2.8%	14% Inflated
26	Mohagni	521	28.0%	5.5%	13.1% Inflated
27	Laam	98,766	38.0%	7.9%	11.9% Inflated
28	JootiShooti	340	25.7%	3.4%	7.4% Inflated
29	Suntex Fabrics	28	8.9%	0.0%	7.1% Inflated
30	Yasmine Luxe	273	28.3%	8.7%	7% Inflated
31	Edenrobe	1,993	44.9%	22.1%	6.8% Inflated
32	Saya	3,044	34.6%	2.4%	5.9% Inflated
33	Diners	3,702	29.2%	1.2%	5.8% Inflated
34	Salitex	571	44.4%	3.6%	5.8% Inflated
35	Hush Puppies	96	41.1%	2.8%	5.2% Inflated
36	ChenOne	492	35.2%	1.7%	5.1% Inflated
37	So Kamal	550	49.6%	1.5%	4.9% Inflated
38	Kross Kulture	125	40.4%	2.3%	4% Inflated
39	Jewels By Jahan	87	19.7%	1.1%	3.4% Inflated
40	Iznik	32	24.2%	1.6%	3.1% Inflated
41	Engine	5,232	49.2%	0.9%	2.8% Inflated
42	Alizeh	36	25.3%	-0.9%	2.8% Inflated
43	Humayun Alamgir	293	40.3%	1.5%	2.7% Inflated
44	Zeen	79	37.3%	0.8%	2.5% Inflated
45	Monark	1,322	31.5%	0.5%	2.5% Inflated
46	Khas Stores	645	36.1%	1.2%	1.7% Inflated
47	Asifa & Nabeel	126	27.5%	0.7%	1.6% Inflated
48	IVAR	153	29.2%	0.5%	1.3% Inflated
49	Bareeze	246	29.4%	0.0%	1.2% Inflated
50	Ramsha	210	24.6%	-0.3%	1% Inflated
51	Fairy Queen	127	21.3%	1.1%	0.8% Inflated
52	Mochari	266	32.0%	0.2%	0.8% Inflated
53	Borjan	1,657	38.0%	0.0%	0.1% Inflated
54	Ndure	1,227	27.4%	9.2%	0.1% Inflated
55	Walkeaze	2,358	23.7%	0.3%	0% Inflated
56	Unze London	3,522	55.9%	0.2%	0% Inflated
57	Shahzeb Saeed	2,442	30.1%	0.0%	0% Inflated
58	Breakout	2,004	32.0%	0.0%	0% Inflated
59	Bata	1,836	32.6%	0.0%	0% Inflated
60	Starlet	1,366	31.1%	0.0%	0% Inflated
61	Brumano	943	45.1%	1.4%	0% Inflated
62	Cambridge	717	35.1%	0.1%	0% Inflated
63	Ego	485	29.1%	0.0%	0% Inflated
64	Feathers	453	42.0%	0.3%	0% Inflated
65	Oxford	422	28.4%	0.1%	0% Inflated
66	Royal Tag	420	42.3%	0.0%	0% Inflated
67	Amir Adnan	217	54.4%	2.5%	0% Inflated
68	Dynasty Fabrics	192	28.7%	0.0%	0% Inflated
69	Chinyere	190	39.7%	0.0%	0% Inflated
70	Konfor	153	46.6%	0.4%	0% Inflated
71	Urbansole	149	36.8%	0.4%	0% Inflated
72	Maryum N Maria	144	44.3%	0.0%	0% Inflated
73	Insignia	135	49.7%	0.0%	0% Inflated
74	Threads & Motifs	134	20.9%	0.0%	0% Inflated
75	Charizma	133	36.3%	0.0%	0% Inflated
76	Bidoon Essma	123	35.9%	0.1%	0% Inflated
77	Amani Pret	115	35.1%	7.7%	0% Inflated
78	Jild	89	32.3%	2.6%	0% Inflated
79	Imrozia	75	40.5%	0.0%	0% Inflated
80	Baroque	56	37.7%	0.0%	0% Inflated
81	Jazmin	40	33.4%	0.8%	0% Inflated
82	Malikanaz	36	27.6%	0.0%	0% Inflated
83	Republic Womenswear	36	38.3%	0.0%	0% Inflated
84	Dazzle By Sarah	34	40.6%	5.3%	0% Inflated
85	Shoe Planet	33	70.0%	0.0%	0% Inflated
86	Zara Shahjahan	23	22.4%	0.0%	0% Inflated
87	Mausummery	20	34.5%	0.0%	0% Inflated
88	Aabyaan	20	27.5%	0.0%	0% Inflated
89	Almirah	18	30.0%	0.0%	0% Low sample
90	Amals	15	19.4%	1.9%	0% Low sample
91	Ammara Khan	12	15.0%	0.0%	0% Low sample
92	Zaib	11	34.5%	0.0%	0% Low sample
93	Sadaf Fawad Khan	9	43.7%	0.0%	0% Low sample
94	Mahgul	5	54.0%	0.0%	0% Low sample
95	Nishat Linen	1	30.0%	0.0%	0% Low sample
96	Faiza Saqlain	0	n/a	n/a	No sale data
97	Gulaal	0	n/a	n/a	No sale data
98	Image	0	n/a	n/a	No sale data
99	Ismail Farid	0	n/a	n/a	No sale data
100	Jeem	0	n/a	n/a	No sale data
101	Zellbury	0	n/a	n/a	No sale data
102	Chester Bernard	0	n/a	n/a	No sale data
103	Afrozeh	0	n/a	n/a	No sale data
104	Coal Bones	0	n/a	n/a	No sale data
105	Rang Rasiya	0	n/a	n/a	No sale data
106	Crimson	0	n/a	n/a	No sale data
107	Emaan Adeel	0	n/a	n/a	No sale data

Caught in the act, example products

These products are on "sale" right now but the printed original price is much higher than the product ever actually sold at in our history.

Charcoal

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
2 PIECE SUIT SLIM FIT DARK GREY	Rs 20,998	Rs 41,995	Rs 20,998	50%	0%
PREMIUM 2 PIECE SUIT MAROON GREY	Rs 13,678	Rs 34,195	Rs 13,678	60%	0%
2 PIECE PREMIUM SUIT MAROON GREY	Rs 13,678	Rs 34,195	Rs 13,678	60%	0%

Mohagni

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
MGP-08	Rs 12,250	Rs 24,500	Rs 12,250	50%	0%
AVENA MGL-04 STITCHED	Rs 9,750	Rs 19,500	Rs 9,750	50%	0%
LD-03 4PC STITCHED I UNSTITCHED	Rs 9,750	Rs 19,500	Rs 9,750	50%	0%

Laam

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
organza Unstitched in Mauve pink by Daud Abbas - JFJ2826	Rs 21,600	Rs 143,999	Rs 21,600	85%	0%
organza Unstitched in Pink by Daud Abbas - YSH5799	Rs 29,000	Rs 144,999	Rs 29,000	80%	0%
cotton Co Ord Sets in Black by Amal N Aiman - IUS0700	Rs 12,000	Rs 120,000	Rs 12,000	90%	0%

JootiShooti

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
Savanna 1052-36	Rs 5,000	Rs 9,990	Rs 5,994	50%	17%
Razzler 1050-37	Rs 4,500	Rs 9,990	Rs 5,994	55%	25%
Luna 1029-37	Rs 3,000	Rs 7,450	Rs 3,725	60%	19%

Suntex Fabrics

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
3 PC – GOLD - Festive Embroidered	Rs 5,000	Rs 6,100	Rs 5,000	18%	0%
Embroidered Lawn Kurta paired with a Cut Work Chiffon Dupatta Set	Rs 4,200	Rs 5,000	Rs 4,200	16%	0%
Beautiful Dyed 02 PC Cotton SUIT	Rs 2,500	Rs 3,000	Rs 2,500	17%	0%

Yasmine Luxe

View brand page

Product	Sale price	"Was"	Real max	Claimed	Real
Roshni Green Crystal Choker	Rs 6,495	Rs 12,990	Rs 6,840	50%	5%
Emerald Rhodium Silver Ring	Rs 7,319	Rs 11,260	Rs 7,319	35%	0%
Coral Meenakari Oval Choker	Rs 3,560	Rs 8,900	Rs 5,100	60%	30%

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Data verified using ~60 days of hourly price snapshots. Updated every hour.