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Khaadi vs Image: Which Pakistani Brand Wins in 2026?

By Seerat Fatima·21 June 2026
Khaadi vs Image: Which Pakistani Brand Wins in 2026?

Khaadi aur Image — Pakistan ke do mainstream fashion brands. Both have nationwide retail networks aur dono online aggressively compete karte hain. Toh actually konsa brand 2026 mein aap ke liye better hai? Hum ne TrendCompare.pk ke 247K+ live product database se dono ki real numbers nikali hain. Yeh raha complete head-to-head.

Khaadi vs Image — live data snapshot (June 2026)

MetricKhaadiImage
Active in-stock SKUs5,325902
Items currently on sale2,791110
Average price (PKR)Rs. 4,125Rs. 13,466
Cheapest in-stockRs. 600Rs. 1,500
Premium ceilingRs. 35,000Rs. 49,990
Avg discount on sale items52%39%
Unstitched lawn SKUs1,74053
Ready-to-wear SKUs2,968818

Which brand wins on price?

Khaadi is the cheaper option — average 4,125 PKR vs 13,466 PKR for Image. Average price gap of PKR 9,341. Across full women's catalog. If your budget is tight, lean towards Khaadi for everyday purchases; reserve Image for occasion-specific buys where the price gap is justified by design or fabric.

Which brand has more selection?

Khaadi has the bigger active catalog — 5,325 in-stock SKUs vs 902 for Image. More choice = better odds of finding the right print, color, and size combination. Both brands restock weekly, but Khaadi's depth gives you more variety to compare side-by-side before committing.

Category-wise breakdown

For unstitched lawn: Khaadi has 1,740 active SKUs — the deeper bench for fabric buyers and tailor-customisers.

For ready-to-wear (stitched): Khaadi leads with 2,968 in-stock pieces. Better for buyers who want to skip the tailor and wear straight off the shelf.

Sale + discount behaviour

Khaadi has more items on active sale right now — 2,791 discounted SKUs. Average discount across both brands hovers around 52-39%. Use TrendCompare's Sale Honesty Report before committing — some "70% off" tags are inflated; the live tracker shows the real discount from 60-day price history.

Verdict — when to pick which

Buy Khaadi if: you want lower average prices, love hunting for deals, or your style is closer to Khaadi's signature aesthetic.

Buy Image if: you want premium positioning, shop more ready-to-wear, or you appreciate Image's design language.

Both brands are honest mid-to-premium choices. Use TrendCompare.pk's live brand comparison tool to see specific SKUs side-by-side before buying.

Data sourced from TrendCompare.pk's live price index. Updated hourly. June 2026 snapshot.

Featured Products from This Guide (Live Prices)

Hand-picked from TrendCompare.pk's 247K+ live product database — all in stock as of the moment this page loaded, prices verified hourly from the brand websites:

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