Woh 12 Editors Jinhon Ne Fashion Journalism Banai

5 August 2026 · TrendCompare heritage feature · Roman Urdu

Jab Pakistani fashion ke paas hourly price trackers, Instagram drops aur AI lookbooks nahi the, tab us ke paas is se qeemti cheez thi: aise editors jo sach likhne ki himmat rakhte the. June 2020 mein Diva Magazine ke Shahjehan Saleem ne un 12 editors ko khiraj-e-tehseen pesh kiya jinhon ne Pakistan mein fashion journalism ki raah banai. Chhe saal baad, jab har taraf "70% off" ke banners chilla rahe hain, un ki imaandar sahafat ka virsa pehle se zyada zaroori lagta hai. Yeh rahi woh fehrist, hamare alfaz mein.

Bani-o-bunyad

Bilquis Nasrullah — She Magazine ki pyari "Billy Aunty", jin ke editorials aaj bhi yaad kiye jate hain (2010 mein wafat). Alya Mian ne Pakistan ke pehle fashion magazine — Fashion Collection — ko edit kiya aur Umar Sayeed ko daryaft kiya. Samina Ibrahim 1989 mein Herald chhor kar Newsline aayin aur Rizwan Beyg aur Sonya Battla jaise naam industry ko diye.

Bebaak awazein

Fifi Haroon ne 90s mein Xtra ko sab se bold magazine banaya, phir BBC Urdu chali gayin. Mohsin Sayeed ne Instep par woh tanqeed likhi jo waqai tanqeed thi — us waqt bhi kamyaab baat thi, aaj bhi hai (ab The PinkTree Company chalate hain). Arshad Tareen ne camera se shuru kiya aur Men's Club par men's fashion writing ki bunyad rakhi.

Idaray banane wale

Sehyr Saigol ne Libas ke baad Pakistan Fashion Design Council khud banayi — aaj bhi chairperson hain. Andleeb Rana apne daur ki sab se kam-umar editor banin (MAG The Weekly, Xposé). Batul Rizvi aaj bhi Visage ki Editor-in-Chief hain. Fareshteh Aslam ne Instep par writers ki poori nasl ko sikhaya; ab Talking Point ki CEO hain.

Jo aaj bhi likh rahe hain

Aamna Haider Isani — Instep ki do dahaiyon ki wit aur Something Haute ki awaaz — aur Maliha Rehman, jin ki Dawn Images wali writing aaj bhi sab se khoobsurat hai. Dono aaj bhi apni desk par hain — is poori kahani ki sab se achhi khabar yehi hai.

2026 mein yeh kyun chhapa

TrendCompare ek data operation hai — hum 262,000+ products track karte hain take shopper ko pata ho ke discount asli hai ya nahi. Lekin data sirf "kya" batata hai; in barah logon ne umr bhar "kyun" ka jawab diya. Hamara har price-history chart usi sahafati riwayat par khara hai jo inhon ne zero se banai. Yeh hamara salaam hai.

Asal tehreer: Diva Magazine — "The Final Word", Shahjehan Saleem (June 2020). Tamam biographical tafseelat usi article se hain.

English version: read here.