Walk into Khaadi or browse Asim Jofa during sale season and you will see "Up to 70% Off!" banners everywhere. Here is the truth: most "70% off" tags in Pakistani fashion are inflated. We have the price-history data to prove it.
What an "inflated discount" actually means
An inflated discount is when a brand raises the "original price" right before a sale, so the discount looks bigger than it really is. At the time of writing, a classic example looks like this:
- A lawn 3-piece sells normally at PKR 5,000 for months.
- One week before the sale launch, the website price changes to PKR 9,500.
- The sale launches: "PKR 9,500 → PKR 4,500, 53% OFF!"
- You feel like you saved PKR 5,000. You actually saved PKR 500.
Prices change often, so always check the live price on trendcompare.pk before you decide.
This is a global e-commerce trick, but Pakistan's lack of price-comparison infrastructure makes it harder for buyers to catch. That is why TrendCompare.pk records the price of every fashion product it tracks, every hour, for 60+ days back. Today that means 464,000+ products across 35 brands.
The honesty leaderboard (June 2026, live data)
We scored each brand's "honesty rate": the percentage of its active sale items where the advertised discount matches the real 60-day price history. These are the top 10 brands by honesty:
| Rank | Brand | Honesty rate | Avg "claimed" off | Avg "real" off |
|---|---|---|---|---|
| 1 | Asim Jofa | 99% | 34% | 33% |
| 2 | Khaadi | 84% | 32% | 28% |
| 3 | Sapphire | 71% | 41% | 34% |
| 4 | Maria B | 69% | 38% | 30% |
| 5 | Sana Safinaz | 62% | 57% | 41% |
| 6 | Gul Ahmed | 61% | 45% | 32% |
| 7 | Beechtree | 58% | 49% | 35% |
| 8 | Generation | 53% | 51% | 34% |
| 9 | Cross Stitch | 49% | 47% | 29% |
| 10 | Alkaram | 44% | 52% | 32% |
What this means: Asim Jofa's "30% off" actually is about 30% off, 99 times out of 100. Sana Safinaz's "57% off" is really about 41% off on average. Still a great deal, but the gap is real. To see how brands move over time, check the TrendCompare Fashion Index.
How to verify any discount in 30 seconds
Three quick checks before you buy anything on sale:
1. Check the product's price history
Every product page on TrendCompare.pk has a "Price History" chart showing the actual price every hour for the last 60+ days. If the line is flat at PKR 5,000 and suddenly jumps to PKR 9,500 right before a sale, the discount is inflated.
2. Use the Wayback Machine
Go to web.archive.org, paste the product URL, and check snapshots from 30-60 days ago. If the original price on Wayback matches the current "discounted" price, the sale is fake.
3. Compare across brands
Use the compare page to see the same fabric, weight, and category from other brands. If a "60% off" lawn 3-piece from Brand A is still pricier than the regular non-sale price of similar quality from Brand B, the "discount" is theatre.
When inflated discounts are not malicious
Not every inflated discount is deliberate. Some brands genuinely tested higher pricing for a few weeks before lowering it, and some have legitimate clearance reasons. The leaderboard above counts ALL price manipulation, strategic and malicious. Use it as a directional signal, not absolute truth.
Our recommendation: trust honesty rates above 70% (Asim Jofa, Khaadi, Sapphire), be skeptical of discounts from brands below 50% honesty, and always cross-check the price-history chart before buying anything over PKR 5,000.
The bigger point
Pakistani fashion buyers deserve to know the real price of a product. Brands will not always tell you, but the data will. TrendCompare's live Sale Honesty Report is updated every hour across all 35 brands we track. Bookmark it and refer to it before every "70% off" tap.
Apna paisa apni mehnat ka hai. Discount sirf wahi count karta hai jo asli ho.
FAQ
What is an inflated discount?
It is when a brand raises the "original price" right before a sale, so the discount looks bigger than it really is. In our example, a PKR 5,000 lawn 3-piece is marked up to PKR 9,500, then "discounted" to PKR 4,500, so the real saving is only PKR 500.
Which brand has the most honest sales?
As of June 2026, Asim Jofa leads with a 99% honesty rate, followed by Khaadi at 84% and Sapphire at 71%. Sana Safinaz advertises 57% off on average, but the real average is about 41%.
How can I check a discount myself?
Look at the product's Price History chart on TrendCompare.pk, check old snapshots of the product page on the Wayback Machine, and compare similar items from other brands on the compare page.
Data sourced from TrendCompare.pk's price-history index. 464,000+ products tracked hourly across 35 brands. 60-day rolling window. Updated June 2026.
Featured Products from This Guide
Hand-picked from TrendCompare.pk's database of 464,000+ products. The prices below are as seen at the time of writing. Prices are verified hourly, so check the live price on trendcompare.pk before you buy.
Khaadi, top picks
- Embroidered Raw Silk Floral Silk Kurta - T-A11-26-118FI2-VG, Rs. 7,000
- Embroidered Jacquard Tailored 3-Piece Set - T-A11-26-118FI2-VG, Rs. 12,500
- Embroidered Cotton Dobby Tailored 3-piece Set - 1-26-203-A-H1-VG, Rs. 10,500
Sapphire, top picks
- A-Line Shirt 2STER25V510U Sapphire PK, Rs. 2,745 (was Rs. 5,490)
- A-Line Shirt 2SEPRW25V512 Sapphire PK, Rs. 3,245 (was Rs. 6,490)
- Cross Body Bag 0000HB260006 Sapphire PK, Rs. 6,490
Gul Ahmed, top picks
- Zig Zag 4pcs Digital Placemat, Rs. 1,080 (was Rs. 1,800)
- Zephyr Thermal Blanket, Rs. 6,600 (was Rs. 11,000)
- Zipper Hoodie, Rs. 2,276 (was Rs. 5,690)
Maria B, top picks
- Zulaykha Mala, Rs. 24,990
- Zuhal, Rs. 229,000
- Zoryana, Rs. 890,000
