Why Your Size Is Always Sold Out

BlogWhy Your Size Is Always Sold Out

Why Your Size Is Always Sold Out

By Seerat Fatima·8 September 2026
Why Your Size Is Always Sold Out

By Seerat Fatima · 8 September 2026

You find the suit. You love the suit. You click through, and the only sizes left are XS and S.

If this happens to you constantly and almost never to your smaller friend, that is not bad luck. We measured every size of every women's garment in stock across 22 Pakistani brands, and the pattern is consistent enough to plan around.

Yellow embroidered shirt worn with pale grey trousers
Still available in XXL — the exception, not the rule — Image Yellow Embroidered Shirt, Rs. 4,450.

The bigger the size, the likelier it is gone

Size How many exist Sold out
XXL12,16591%
XL33,82670%
L39,67068%
M40,50365%
S41,16063%
XS27,35960%

Read that table twice, because there are two separate problems in it.

First: fewer get made. There are 41,160 garments cut in S and 12,165 in XXL. A woman shopping in XXL is choosing from roughly a third of what her friend in S sees, before either of them clicks anything.

Second: they go faster. Of the XXL that does exist, 91% is already sold out — against 60% of XS. So the smaller pool empties quicker too.

Neither alone would matter much. Together they mean that by the time most people hear about a collection, XXL is effectively finished.

Which brands actually cut large sizes

Share of a brand's sized garments that are XL or XXL:

Brand XL & XXL share
Edenrobe34%
J. Junaid Jamshed33%
Image32%
Lama Retail29%
Bonanza Satrangi26%
Khaadi18%
Maria.B17%

Twice the share at Edenrobe as at Maria.B. If you wear XL or XXL, starting your search at the top of that list rather than the bottom doubles what you are shown.

Mustard printed two piece suit with a patterned trouser
J. cuts a third of its range in XL and XXL — but 96% of its XXL is gone — J. Printed Lawn Suit, Rs. 6,990.

The part that surprised us

Stocking large sizes and having them available turn out to be different things.

J. Junaid Jamshed cuts 33% of its range in XL and XXL — one of the best ratios in the country. But 96% of its XXL is sold out. Edenrobe: 34% cut, 93% gone. Bonanza Satrangi: every single XXL, sold out.

Meanwhile Image and Lama Retail sit at 65% and 61% sold out — meaning roughly a third of their large sizes are still buyable right now.

The brands that stock the most are not the brands where you can still buy. Demand at the well-stocked brands simply outruns them, which is its own kind of evidence about how underserved this part of the market is.

What actually works

  • Buy early in a collection, not late. This is the single biggest lever. The advice to "wait for the sale" is written for people whose size is still there in week six. In XXL it usually is not.
  • Start at Image and Lama Retail if you need it today, and at Edenrobe or J. if you are browsing a fresh drop.
  • Set an alert instead of re-checking. Restocks in large sizes are small and go quickly; being told beats remembering to look.
  • Check the brand's own size chart every time. Pakistani brands do not share a standard — an L at one label is an M at another. Measurements in inches are worth more than the letter on the tag.
  • Consider unstitched. Fabric has no size. If the ready-to-wear market keeps failing you, buying cloth and having it stitched removes the constraint entirely — and it is often cheaper.

One thing worth saying plainly

None of this is a shopper's fault, and none of it is solved by shopping harder. Brands cut sizes to a forecast, the forecast is built from last season's sales, and last season's sales were limited by what was cut. XXL sells out at 91% and the lesson taken is rarely "make more".

Until that changes, the practical answer is to know which brands are worth your first click — and to get there early.

Compare what is actually in stock across 22 Pakistani brands →

How we measured: every size variant of every women's garment in the TrendCompare catalogue that was re-checked within three days of 8 September 2026 — 194,683 variants in lettered sizes across 22 brands. "Sold out" means the brand's own site reported that size unavailable. Brand shares count XL and XXL against all lettered sizes for that brand. Stock changes hourly; check the live listing before you buy.