Sapphire Loaded 1,945 New Pieces in 48 Hours

4 September 2026

New arrivals over the past 48 hours:

• Sapphire — +1,945
• Gul Ahmed — +234 · Zellbury — +132
• Lama Retail — +97 · Stylo — +95 · Limelight — +44
• Edenrobe — +26 · J. Junaid Jamshed — +21

Sapphire alone accounts for roughly two-thirds of all new stock. Its arrivals run from chiffon unstitched at Rs 7,693 down to printed dupattas at Rs 1,000 — both ends of the range at once.

This is the pre-winter gap. Lawn is going into clearance, khaddar is arriving, and the large brands are using the interval to load new stock at full price.

Laam's data is 72 hours old, so it is absent from this list — and that absence is not evidence it has stopped loading stock.

Sapphire tracker · New arrivals

Data: TrendCompare 22-brand hourly tracker. Every figure counts only products confirmed on the brand's own site within the last 7 days. Discounts exclude inflated "was" prices (anchor ≤ 3× current). Full methodology.

🐦 X: #Sapphire · @Trendcompare