Pakistani Fashion Brand · Est. 1983
Generation — Ready to Wear, Unstitched, Western
Socially conscious fashion with a Pakistani soul
Generation is one of Pakistan's most distinctive fashion brands, founded in Lahore in 1983 by Sahar Saigol. Unlike most Pakistani fashion houses, Generation built its identity around socially conscious messaging, fair trade practices, and celebrating Pakistani artisan craft. The brand is well-known for its handblock-printed fabrics, vegetable-dyed textiles, and support of local karigars. Generation's ready-to-wear collections blend traditional craftsmanship with contemporary silhouettes, appealing to educated, urban shoppers. With an average price of PKR 3,700 and a catalog of 6,400+ products on TrendCompare, Generation occupies a unique position — premium in craft and ethos, accessible in price.
Generation Price Guide (2026)
- • Entry price: PKR 990
- • Premium price: PKR 14,990
- • Average price: PKR 3,688
- • Categories: Ready to Wear, Unstitched, Western
- • Total products tracked: 6,400+
Frequently Asked Questions
What is Generation's price range in Pakistan?
Generation products range from PKR 990 to PKR 14,990. The average price is PKR 3,688.
Is Generation on sale right now?
Check the live sale filter above — TrendCompare updates Generation's prices every hour so you always see the latest discounts.
How many Generation products are available?
TrendCompare currently tracks 6,400+ Generation products including Ready to Wear, Unstitched, Western.
From the TrendCompare Blog
All Brands›Generation
Generation 2026 Collection — Compare Prices
Est. 1983Socially conscious fashion with a Pakistani soul
6,400
Products
PKR 1k – 15k
Price Range
4.5 / 5
Rating
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Updated every hour — https://generation.com.pk
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