How Much of Each Brand Is Sold Out: Generation 95%, Laam 1%

10 September 2026 · English

Yesterday's table covered only sale stock. Today's question is larger: of each brand's entire catalogue — everything confirmed on its own site in the past seven days — how much is already gone?

Brand	Confirmed items	Sold out
Generation	7,293	95%
Elan	1,073	88%
Bonanza Satrangi	9,779	87%
Edenrobe	18,376	84%
Asim Jofa	6,763	84%
Maria B	8,313	77%
J. Junaid Jamshed	23,098	77%
Cross Stitch	2,138	70%
Sapphire	5,725	69%
Zellbury	15,164	61%
Beechtree	1,842	60%
Sana Safinaz	5,104	60%
Lama Retail	2,940	28%
Alkaram	2,374	25%
Nishat Linen	2,561	20%
Limelight	6,433	20%
Stylo	9,277	20%
Gul Ahmed	8,382	19%
Outfitters	1,883	15%
Khaadi	2,848	6%
Laam	4,606	1%

Three things the table says

1. Generation's 95%. Of 7,293 confirmed items, 6,938 are out of stock. Generation was also bottom of yesterday's sale table at 3% buyable. This is not a sale problem; it is the whole catalogue.

2. The biggest catalogues are the emptiest. JJJ (23,098 items, 77% out) and Edenrobe (18,376, 84% out) are the two largest catalogues in the market and sit fourth and seventh from the bottom. Big is not the same as stocked.

3. Laam's 1%. Just 40 of 4,606 out. Laam is a marketplace — it shows only what its sellers hold — so the comparison with single brands is not direct. But for a shopper the effect is the same: what you see there, you can buy.

How to use it

The bottom of the table — Khaadi, Outfitters, Gul Ahmed, Stylo, Limelight, Nishat — is where browsing can actually turn into a purchase. At the top, filter for size and stock first, or you will spend most of your time looking at what has already gone.

All 22 brands · Market analytics

Data: TrendCompare 22-brand hourly tracker. Figures count only products confirmed on the brand's own site within the last 7 days. Full methodology.

🐦 X: #FashionPakistan · @Trendcompare