Alkaram vs Khaadi
In November 2026 (to date, provisional), Alkaram's price index was 80.9 and Khaadi's was 39.3 (March 2026 = 100), Khaadi's tracked prices have moved further below their March 2026 level. Based on 1,617 and 2,433 matched products respectively. On discount honesty, Alkaram scores 18.5/100 and Khaadi 0.0/100, Alkaram's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period November 2026 (to date, provisional)
| Metric | Alkaram | Khaadi |
|---|---|---|
| Price index (November 2026 (to date, provisional)) | 80.9 | 39.3 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 1,617 | 2,433 |
| Catalogue on sale | 60.4%n=1,541 | 30.7%n=2,340 |
| Median advertised discount | 40.0%n=931 | 30.0%n=719 |
| Median real price reduction | 0.0%n=1,400 | 21.4%n=483 |
| Discount Authenticity Score | 18.5/100n=931 | 0.0/100n=719 |
| Discount theater share | 56.4%n=931 | 62.4%n=719 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.