Alkaram vs Laam
In October 2026, Alkaram's price index was 80.8 and Laam's was 100.3 (March 2026 = 100), Alkaram's tracked prices have moved further below their March 2026 level. Based on 1,637 and 177,868 matched products respectively. On discount honesty, Alkaram scores 29.6/100 and Laam 0.0/100, Alkaram's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
AlkaramLaam
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Alkaram | Laam |
|---|---|---|
| Price index (October 2026) | 80.8 | 100.3 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 1,637 | 177,868 |
| Catalogue on sale | 68.1%n=1,459 | 1.4%n=112,072 |
| Median advertised discount | 40.0%n=993 | 20.5%n=1,570 |
| Median real price reduction | 0.0%n=1,400 | 20.0%n=981 |
| Discount Authenticity Score | 29.6/100n=993 | 0.0/100n=1,556 |
| Discount theater share | 41.8%n=993 | 99.7%n=1,556 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.