Asim Jofa vs Khaadi
In November 2026 (to date, provisional), Asim Jofa's price index was 97.5 and Khaadi's was 39.3 (March 2026 = 100), Khaadi's tracked prices have moved further below their March 2026 level. Based on 7,286 and 2,433 matched products respectively. On discount honesty, Asim Jofa scores 58.8/100 and Khaadi 0.0/100, Asim Jofa's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period November 2026 (to date, provisional)
| Metric | Asim Jofa | Khaadi |
|---|---|---|
| Price index (November 2026 (to date, provisional)) | 97.5 | 39.3 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 7,286 | 2,433 |
| Catalogue on sale | 41.6%n=1,101 | 30.7%n=2,340 |
| Median advertised discount | 40.0%n=458 | 30.0%n=719 |
| Median real price reduction | 0.0%n=4,538 | 21.4%n=483 |
| Discount Authenticity Score | 58.8/100n=458 | 0.0/100n=719 |
| Discount theater share | 3.5%n=458 | 62.4%n=719 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.