Asim Jofa vs Limelight
In October 2026, Asim Jofa's price index was 93.9 and Limelight's was 99.5 (March 2026 = 100), Asim Jofa's tracked prices have moved further below their March 2026 level. Based on 7,211 and 6,159 matched products respectively. On discount honesty, Asim Jofa scores 50.0/100 and Limelight 0.0/100, Asim Jofa's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Asim Jofa | Limelight |
|---|---|---|
| Price index (October 2026) | 93.9 | 99.5 |
| Month-over-month change | 0.0% | +8.8% |
| Matched products | 7,211 | 6,159 |
| Catalogue on sale | 70.3%n=1,075 | 43.9%n=5,569 |
| Median advertised discount | 50.0%n=756 | 30.0%n=2,446 |
| Median real price reduction | 0.0%n=4,538 | 0.0%n=5,342 |
| Discount Authenticity Score | 50.0/100n=756 | 0.0/100n=2,431 |
| Discount theater share | 24.2%n=756 | 74.3%n=2,431 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.