Gul Ahmed vs Limelight
In October 2026, Gul Ahmed's price index was 91.8 and Limelight's was 99.5 (March 2026 = 100), Gul Ahmed's tracked prices have moved further below their March 2026 level. Based on 8,065 and 6,159 matched products respectively. On discount honesty, Gul Ahmed scores 0.0/100 and Limelight 0.0/100, Gul Ahmed's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Gul Ahmed | Limelight |
|---|---|---|
| Price index (October 2026) | 91.8 | 99.5 |
| Month-over-month change | +3.1% | +8.8% |
| Matched products | 8,065 | 6,159 |
| Catalogue on sale | 84.2%n=6,482 | 43.9%n=5,569 |
| Median advertised discount | 40.0%n=5,461 | 30.0%n=2,446 |
| Median real price reduction | 0.0%n=6,111 | 0.0%n=5,342 |
| Discount Authenticity Score | 0.0/100n=5,414 | 0.0/100n=2,431 |
| Discount theater share | 86.6%n=5,414 | 74.3%n=2,431 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.