Laam vs Sapphire
In November 2026 (to date, provisional), Laam's price index was 100.5 and Sapphire's was 63.9 (March 2026 = 100), Sapphire's tracked prices have moved further below their March 2026 level. Based on 36,734 and 6,397 matched products respectively. On discount honesty, Laam scores 0.0/100 and Sapphire 100.0/100, Sapphire's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period November 2026 (to date, provisional)
| Metric | Laam | Sapphire |
|---|---|---|
| Price index (November 2026 (to date, provisional)) | 100.5 | 63.9 |
| Month-over-month change | 0.0% | -1.3% |
| Matched products | 36,734 | 6,397 |
| Catalogue on sale | 1.7%n=115,466 | 41.5%n=1,938 |
| Median advertised discount | 20.2%n=1,999 | 30.0%n=804 |
| Median real price reduction | 19.2%n=1,912 | 6.7%n=617 |
| Discount Authenticity Score | 0.0/100n=1,995 | 100.0/100n=804 |
| Discount theater share | 99.7%n=1,995 | 16.3%n=804 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.