Generation Price Index

Generation's price index was 86.5 in October 2026 (March 2026 = 100), down 0.0% from the previous month, meaning Generation's matched products are on average 13.5% cheaper than in March 2026, based on 7,416 products tracked in both months.

Monthly index · base March 2026 = 100 · PFPI-1.1

86.50.0% MoM

Discount behaviour

Fashion Discount Index (DIX-1.1) · data period October 2026

42.7%

catalogue on sale (n=518)

50.0%

median advertised discount (n=4,582)

0.0%

median real price reduction (n=5,160)

0.0/100

discount Authenticity Score (n=4,575)

Closest-priced peers

Gul Ahmed

91.8

index · n=8,065

J Junaid Jamshed

92.1

index · n=23,355

Alkaram

80.8

index · n=1,637

Cross Stitch

92.2

index · n=2,190

Head-to-head comparisons

Alkaram vs Generation Asim Jofa vs Generation Edenrobe vs Generation Generation vs Gul Ahmed Generation vs J Junaid Jamshed Generation vs Laam

Shop Generation prices →PFPI methodology →

Data period: October 2026 · matched products: 7,416 · methodology PFPI-1.1 · year-over-year figures will publish once 12 months of history exist (from March 2027) · free to cite under CC BY 4.0.