Khaadi vs Lama Retail
In November 2026 (to date, provisional), Khaadi's price index was 39.3 and Lama Retail's was 80.5 (March 2026 = 100), Khaadi's tracked prices have moved further below their March 2026 level. Based on 2,433 and 3,377 matched products respectively. On discount honesty, Khaadi scores 0.0/100 and Lama Retail 55.6/100, Lama Retail's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period November 2026 (to date, provisional)
| Metric | Khaadi | Lama Retail |
|---|---|---|
| Price index (November 2026 (to date, provisional)) | 39.3 | 80.5 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 2,433 | 3,377 |
| Catalogue on sale | 30.7%n=2,340 | 37.9%n=2,533 |
| Median advertised discount | 30.0%n=719 | 40.0%n=961 |
| Median real price reduction | 21.4%n=483 | 0.0%n=2,377 |
| Discount Authenticity Score | 0.0/100n=719 | 55.6/100n=961 |
| Discount theater share | 62.4%n=719 | 42.0%n=961 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.