Lama Retail Price Index

Lama Retail's price index was 80.4 in October 2026 (March 2026 = 100), down 0.0% from the previous month, meaning Lama Retail's matched products are on average 19.6% cheaper than in March 2026, based on 3,219 products tracked in both months.

Monthly index · base March 2026 = 100 · PFPI-1.1

80.40.0% MoM

Discount behaviour

Fashion Discount Index (DIX-1.1) · data period October 2026

44.1%

catalogue on sale (n=2,279)

40.0%

median advertised discount (n=1,005)

0.0%

median real price reduction (n=2,377)

73.5/100

discount Authenticity Score (n=1,005)

Closest-priced peers

Stylo

80.1

index · n=23,867

Alkaram

80.8

index · n=1,637

Beechtree

79.9

index · n=2,162

Generation

86.5

index · n=7,416

Head-to-head comparisons

Gul Ahmed vs Lama Retail J Junaid Jamshed vs Lama Retail Laam vs Lama Retail Lama Retail vs Outfitters Lama Retail vs Stylo Lama Retail vs Zellbury

Shop Lama Retail prices →PFPI methodology →

Data period: October 2026 · matched products: 3,219 · methodology PFPI-1.1 · year-over-year figures will publish once 12 months of history exist (from March 2027) · free to cite under CC BY 4.0.