Lama Retail vs Outfitters
In October 2026, Lama Retail's price index was 80.4 and Outfitters's was 65.4 (March 2026 = 100), Outfitters's tracked prices have moved further below their March 2026 level. Based on 3,219 and 4,520 matched products respectively. On discount honesty, Lama Retail scores 73.5/100 and Outfitters 57.2/100, Lama Retail's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Lama Retail | Outfitters |
|---|---|---|
| Price index (October 2026) | 80.4 | 65.4 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 3,219 | 4,520 |
| Catalogue on sale | 44.1%n=2,279 | 72.1%n=4,084 |
| Median advertised discount | 40.0%n=1,005 | 51.7%n=2,944 |
| Median real price reduction | 0.0%n=2,377 | 0.0%n=3,994 |
| Discount Authenticity Score | 73.5/100n=1,005 | 57.2/100n=2,944 |
| Discount theater share | 14.8%n=1,005 | 29.8%n=2,944 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.