Monthly market report
Pakistani fashion in October 2026
The Pakistan Fashion Price Index stood at 92.1 in October 2026 (March 2026 = 100), up 0.5% from the previous month, computed from 359,487 matched products. Among major brands, Khaadi moved most downward (-17.6% on the month). J Junaid Jamshed rose most (+12.2%). 4.8% of tracked products actually cut price during the month; among those that did, the median cut was 14.1%.
92.1
price index (Mar 2026 = 100)
+0.5%
month over month
4.8%
of products cut price (n=187,841)
14.1%
median cut among cutters (n=9,069)
Brand indices, October 2026
| Brand | Index | MoM | Matched products |
|---|---|---|---|
| laam | 100.5 | +0.2% | 178,858 |
| stylo | 75.6 | -4.8% | 24,972 |
| j junaid jamshed | 103.4 | +12.2% | 23,369 |
| edenrobe | 95.1 | -1.4% | 18,356 |
| zellbury | 100.0 | 0.0% | 15,600 |
| sapphire | 64.7 | -15.3% | 11,155 |
| bonanza satrangi | 95.9 | +0.8% | 9,830 |
| gul ahmed | 90.1 | +0.8% | 9,718 |
| maria b | 97.0 | 0.0% | 8,417 |
| limelight | 95.0 | +4.0% | 7,902 |
| generation | 86.5 | 0.0% | 7,417 |
| asim jofa | 97.5 | +3.8% | 7,212 |
| nishat linen | 66.3 | +5.2% | 6,804 |
| sana safinaz | 98.6 | +8.7% | 5,234 |
| outfitters | 63.9 | -3.5% | 4,865 |
Top 15 by sample shown · all 35 tracked brands on the brand index page.
Category indices
ready to wear
92.2
+0.3% MoM · n=173,376
unstitched
89.2
+0.2% MoM · n=60,957
jewelry
99.9
+1.4% MoM · n=44,901
bags accessories
89.8
+0.9% MoM · n=23,769
footwear
81.4
-1.9% MoM · n=22,286
bottom wear
89.2
+3.3% MoM · n=13,754
western
93.1
-0.5% MoM · n=6,731
formal wedding
99.1
+0.0% MoM · n=6,534
hair accessories
103.3
+3.9% MoM · n=1,827
fragrances
96.9
+3.6% MoM · n=1,700
beauty
100.4
+0.5% MoM · n=1,554
home living
92.9
-3.1% MoM · n=1,507
seasonal
100.0
0.0% MoM · n=591
Biggest price drops
| Product | Brand | Was | Now | Change |
|---|---|---|---|---|
| net Saree in Navy blue by RSM Collection - VKZ9830 | laam | Rs 74,750 | Rs 24,900 | -66.7% |
| Golden Ladies Watch J33368 | stylo | Rs 600 | Rs 200 | -66.7% |
| Brown Plain Dyed Chiffon Dupatta PS2702 | stylo | Rs 600 | Rs 200 | -66.7% |
| Ferozy Plain Dyed Chiffon Dupatta PS2702 | stylo | Rs 600 | Rs 200 | -66.7% |
| Black Plain Dyed Chiffon Dupatta PS2702 | stylo | Rs 600 | Rs 200 | -66.7% |
| Golden Ladies Watch J33380 | stylo | Rs 600 | Rs 200 | -66.7% |
| Copper Ladies Watch J33306 | stylo | Rs 600 | Rs 200 | -66.7% |
| Copper Ladies Watch J33304 | stylo | Rs 600 | Rs 200 | -66.7% |
| Silver Ladies Watch J33053 | stylo | Rs 600 | Rs 200 | -66.7% |
| Yellow Plain Dyed Chiffon Dupatta PS2702 | stylo | Rs 600 | Rs 200 | -66.7% |
Median observed price, previous month vs report month. Moves outside 0.33×–3× are excluded as listing errors.
Biggest price rises
| Product | Brand | Was | Now | Change |
|---|---|---|---|---|
| Necklace in Gold Color by Kross Retail - Trendy Women Necklace GDS8762 | laam | Rs 750 | Rs 2,250 | +200.0% |
| ribbed lawn Kurta Set in Black by Ayeza Collection - XXP5888 | laam | Rs 3,500 | Rs 10,000 | +185.7% |
| Paranda in Multi Color by Mala Kangan - Trendy Women Paranda DXO3878 | laam | Rs 1,980 | Rs 5,000 | +152.5% |
| Paranda in Chalk Color by Mala Kangan - Trendy Women Paranda ZEN4175 | laam | Rs 1,999 | Rs 5,000 | +150.1% |
| Heels in Maroon by Khaais - High Quality Women Heels UNY6773 | laam | Rs 3,999 | Rs 10,000 | +150.1% |
| Heels in Deep purple by Khaais - High Quality Women Heels ZZF8487 | laam | Rs 3,999 | Rs 9,999 | +150.0% |
| EASY KNIT POLO | lama retail | Rs 2,980 | Rs 7,450 | +150.0% |
| BEIGE LAWN TROUSERS | JJLT-S-24-8029-D | j junaid jamshed | Rs 860 | Rs 2,150 | +150.0% |
| poly lawn Kurta Set in Pistachio green by Kala Jora - VAD7299 | laam | Rs 2,000 | Rs 5,000 | +150.0% |
| BLACK LAWN TROUSERS | JJLT-S-24-8029-B | j junaid jamshed | Rs 860 | Rs 2,150 | +150.0% |
Median observed price, previous month vs report month. Moves outside 0.33×–3× are excluded as listing errors.
Report generated 2 November 2026 from stored computations · methodology DIX-1.1 / PFPI-1.1 · figures publish at n ≥ 300 only · frozen at generation, corrections are regenerated, never silently edited · CC BY 4.0.