We Were Wrong — +2,820 Overnight: The Second Wave Is Here
Yesterday we reported a plateau. The market answered within 24 hours: 2,820 new discounted items — 71,392 total. The weekend wave is live.
9 August 2026
Rule one of data journalism: when the data proves you wrong, say so first. Yesterday we wrote that Azadi Sale growth had stalled (+71 items). This morning's count: 71,392 discounted items — up 2,820 overnight. That wasn't a plateau; it was a breath.
This is the weekend wave: brands pushed fresh stock onto discount on Saturday night ahead of Sunday shopping — Sunday is Pakistani e-commerce's biggest day, and the Sunday before 14 August is the biggest of them all.
Half of yesterday's advice still stands: set price alerts. The other half just got updated: today and tomorrow are the strongest window for new discounts before Nishat's August 12 entry. The hourly-fresh board: trendcompare.pk/azadi-sale
Data: TrendCompare 22-brand hourly tracker, 9 Aug 2026.
🐦 X: #AzadiSale · @Trendcompare
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