The Three-Day Freeze Broke, and Prices Went Up, Not Down

22 August 2026

For two days we have reported that prices had stopped moving entirely. Today the freeze broke, but not in the direction shoppers were waiting for.

Over the past 24 hours our tracker checked 2,283 prices. Not one fell. 29 rose, every one of them Limelight jewellery, averaging 43% dearer.

• Soraya Drops, Rs 699 → Rs 999
• Stella Necklace, Rs 1,049 → Rs 1,499
• Solmelle Necklace, Rs 1,189 → Rs 1,699
• Solara Necklace, Rs 1,259 → Rs 1,799

One check was necessary before writing this, and we ran it. When something "rises" in price, the usual explanation is that a discount ended, the real price never changed. In a price feed that looks identical to genuine inflation. But these 29 items carried no discount at all: their original-price field is empty in our record and the sale flag is off. This is a genuine list-price increase, not a sale expiring.

What it means: 61,238 discounted items are still sitting untouched on the clothing side. But on accessories, Limelight has decided the cheap-selling window is over. Prices typically rise first where a brand is confident the stock will move regardless, and that is usually the first sign of a new season.

Watch: Limelight tracker · Today's board

Data: TrendCompare 22-brand hourly tracker. Discount figures exclude inflated "was" prices (anchor ≤ 3× current). Full methodology.

🐦 X: #Limelight · @Trendcompare