Khaadi Is Back: 102 New Pieces in 48 Hours

30 August 2026

New arrivals over the past 48 hours:

• Laam — +875
• Khaadi — +102
• Limelight — +86 · Zellbury — +48
• Stylo — +39 · Gul Ahmed — +28 · Edenrobe — +12

Khaadi's new stock is cambric and raw silk — printed cambric pants at Rs 3,500, embroidered lawn dupatta at Rs 4,500, longline cambric kurta at Rs 4,500, printed raw silk kurta at Rs 5,000.

Note the prices. That is the Rs 3,500–5,000 band, which is to say the new season is arriving at full price while the same brand's older stock sits in clearance. New stock never starts on sale.

And Laam? It loaded more on its own than every other brand combined — 875 items. But Laam is not a brand, it is a marketplace with 1,905 smaller labels selling through it. That 875 is really hundreds of small labels at once.

Khaadi tracker · New arrivals

Data: TrendCompare 22-brand hourly tracker. Every figure counts only products confirmed on the brand's own site within the last 7 days. Discounts exclude inflated "was" prices (anchor ≤ 3× current). Full methodology.

🐦 X: #Khaadi · @Trendcompare