Right After Azadi: 2,474 New Designer Pieces Hit Laam in 48 Hours

15 August 2026

The Azadi-sale dust hadn't settled before the restock wave arrived. Our tracker caught 2,474 new items on Laam in the past 48 hours — the multi-designer marketplace has loaded a whole new season: kurta sets, co-ords, jewellery, the lot.

And it's not just Laam:

• J. (Junaid Jamshed) — +123 new pieces in 48 hours
• Gul Ahmed — +119 new pieces (mid-sale!)
• Limelight, Alkaram, Outfitters — smaller fresh drops across the board

What it means: the brand calendar is clear — clear space with the Azadi clearance, load the new autumn stock. New arrivals rarely open discounted — but whatever moved to the clearance rack is exactly where the Aug 17-20 window will hit. Watch both boards: new arrivals · sale tracker

Data: TrendCompare 22-brand tracker, Aug 13-15, 2026.

🐦 X: Laam on X · @Trendcompare