Right After Azadi: 2,474 New Designer Pieces Hit Laam in 48 Hours

15 August 2026

The Azadi-sale dust hadn't settled before the restock wave arrived. Our tracker caught 2,474 new items on Laam in the past 48 hours, the multi-designer marketplace has loaded a whole new season: kurta sets, co-ords, jewellery, the lot.

And it's not just Laam:

• J. (Junaid Jamshed), +123 new pieces in 48 hours
• Gul Ahmed, +119 new pieces (mid-sale!)
• Limelight, Alkaram, Outfitters, smaller fresh drops across the board

What it means: the brand calendar is clear, clear space with the Azadi clearance, load the new autumn stock. New arrivals rarely open discounted, but whatever moved to the clearance rack is exactly where the Aug 17-20 window will hit. Watch both boards: new arrivals · sale tracker

Data: TrendCompare 22-brand tracker, Aug 13-15, 2026.

🐦 X: Laam on X · @Trendcompare