Generation vs Gul Ahmed
In October 2026, Generation's price index was 86.5 and Gul Ahmed's was 91.8 (March 2026 = 100), Generation's tracked prices have moved further below their March 2026 level. Based on 7,416 and 8,065 matched products respectively. On discount honesty, Generation scores 0.0/100 and Gul Ahmed 0.0/100, Generation's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Generation | Gul Ahmed |
|---|---|---|
| Price index (October 2026) | 86.5 | 91.8 |
| Month-over-month change | 0.0% | +3.1% |
| Matched products | 7,416 | 8,065 |
| Catalogue on sale | 42.7%n=518 | 84.2%n=6,482 |
| Median advertised discount | 50.0%n=4,582 | 40.0%n=5,461 |
| Median real price reduction | 0.0%n=5,160 | 0.0%n=6,111 |
| Discount Authenticity Score | 0.0/100n=4,575 | 0.0/100n=5,414 |
| Discount theater share | 96.1%n=4,575 | 86.6%n=5,414 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.