Generation vs Laam
In October 2026, Generation's price index was 86.5 and Laam's was 100.3 (March 2026 = 100), Generation's tracked prices have moved further below their March 2026 level. Based on 7,416 and 177,868 matched products respectively. On discount honesty, Generation scores 0.0/100 and Laam 0.0/100, Generation's advertised discounts are closer to real price reductions.
Price index, monthly · base March 2026 = 100 · PFPI-1.1
GenerationLaam
Side by side
Discount metrics: Fashion Discount Index (DIX-1.1) · data period October 2026
| Metric | Generation | Laam |
|---|---|---|
| Price index (October 2026) | 86.5 | 100.3 |
| Month-over-month change | 0.0% | 0.0% |
| Matched products | 7,416 | 177,868 |
| Catalogue on sale | 42.7%n=518 | 1.4%n=112,072 |
| Median advertised discount | 50.0%n=4,582 | 20.5%n=1,570 |
| Median real price reduction | 0.0%n=5,160 | 20.0%n=981 |
| Discount Authenticity Score | 0.0/100n=4,575 | 0.0/100n=1,556 |
| Discount theater share | 96.1%n=4,575 | 99.7%n=1,556 |
Indices compare each brand's own tracked prices to its own March 2026 level, a lower index means prices fell further, not that the brand is cheaper in rupees. Metrics publish at n ≥ 300 only · methodology PFPI-1.1 / DIX-1.1 · free to cite under CC BY 4.0.