Who's Really Discounting? The Azadi Sale Scoreboard
Every brand says 50% off. Our hourly tracker measured what's actually on sale: Beechtree leads at 94% of catalogue, Khaadi cuts deepest at 48% average.
5 August 2026
Every brand's banner says "50% off". TrendCompare's hourly price tracker measured what is actually discounted right now — share of each brand's in-stock catalogue selling below its own original price, and the average real cut. The scoreboard, as of this morning:
| Brand | Catalogue on sale | Avg real discount |
|---|---|---|
| Beechtree | 94% | 42% |
| Generation | 93% | 51% |
| Gul Ahmed | 91% | 46% |
| Alkaram | 85% | 36% |
| Edenrobe | 84% | 41% |
| Nishat Linen | 72% | 42% |
| Khaadi | 56% | 48% |
The spicy read: Beechtree has quietly put 94% of its catalogue on sale — the most aggressive position in the market. Generation cuts deepest (51% average). Khaadi's "50% off" claim checks out on depth (48% measured average) even though just over half the catalogue is included. And a fun wrinkle: Nishat Linen's official sale "starts August 12" — but 72% of its catalogue is already selling below original price today.
Method note: "on sale" = in-stock item priced below its own original price on the brand's website; averages exclude anchors inflated beyond 5× (those are counted separately as suspect). Data: TrendCompare 22-brand hourly tracker, snapshot 5 Aug 2026.
Full live board: trendcompare.pk/azadi-sale · Price index: PFPI
🐦 X par: @KhaadiOfficial · @GulahmedFashion · #AzadiSale live chatter
Roman Urdu version: yahan parhein.
