Amals.pk Joins TrendCompare — Emporium Mall's Jewellery Brand, 20% Off for TrendCompare Shoppers

19 September 2026 · English

TrendCompare's 23rd brand is a small one — deliberately. Amals.pk, Lahore's artificial-jewellery brand with an outlet at Emporium Mall, is now in our tracker: 2,647 pieces, 2,395 (90%) in stock, priced Rs. 245 to Rs. 18,899, averaging Rs. 2,058.

What the partnership is

• Listing: Amals' full catalogue tracked hourly — earrings (691), necklaces (530), rings (483), bracelets (295), watches (208) — and compared against the market's 22,117 in-stock jewellery items.
• Standee: a TrendCompare standee at the Emporium Mall outlet, with a QR code to price comparison and the Budget Planner.
• 20% off — online only: use promo code TRENDCOMPARE-20 at amals.pk — minimum 2 items, full-price items only (the code does not apply to already-discounted pieces). The Emporium standee is for awareness; the discount is on the website, not at the outlet.

See the Amals brand page →

Why a small brand

Ninety-five percent of Pakistan's clothing and jewellery trade is small brands and shops that are not online at all, or are buried inside a marketplace. Large brands have their own data; small ones do not. We gave Amals what we give Khaadi and Sapphire — a view of its own prices and stock against every competitor — and Amals gave us something no large brand can: the door of its shop.

One clear line

The partnership changes nothing in our reporting. Amals' sales, stock and prices are measured on the same scale as the other 22 brands — and if an Amals discount ever fails against our price history, that will be published here too. It is written into the agreement, and it is what our credibility rests on.

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Data: TrendCompare 23-brand hourly tracker, products confirmed on the brand's own site within 7 days. Partnership or not, Amals is measured exactly like every other brand — see our methodology.