The New Season Is Outpacing the Clearance: 2,100+ New Pieces in 48 Hours

19 August 2026

The clearance has settled — the average discount has held at 41% for four days. The other side of the racks has not slowed at all. Over the past 48 hours, more than 2,100 new pieces arrived, all at full price.

• Laam — +1,185 · Khaadi — +347
• Sapphire — +286 · J. (Junaid Jamshed) — +203
• Gul Ahmed — +102 · Zellbury — +72

The fabric tells you the direction. Khaadi's new pieces are cambric — denser than lawn, the cloth that arrives as the heat breaks. This is the same turn that happens in this exact week every year: lawn retreating, cambric and khaddar moving forward.

Two clear calls, and they are for today, because the window closes tomorrow:

• Buy from the clearance today or tomorrow — the 50%+ stock thins fast after that.
• On the new arrivals, waiting for a discount before December is pointless. New stock does not go on sale in its first season.

Both boards: new arrivals · sale tracker · fabric prices

Data: TrendCompare 22-brand hourly tracker. Discount figures exclude inflated "was" prices (anchor ≤ 3× current). Full methodology.

🐦 X: #NewArrivals · @Trendcompare