Winter Stock Is Arriving: 3,412 Items in Stock, 177 of Them This Week
Khaddar, velvet and shawls are appearing while lawn is still in clearance. Two seasons are running at once.
1 September 2026
Winter stock has started to show: 3,412 items currently in stock carry khaddar, velvet, shawl, jacket, sweater or coat in their name — and 177 of those arrived in the last seven days.
New arrivals over 48 hours:
- Laam — +465
- Zellbury — +76 · Generation — +39
- Stylo — +37 · Beechtree — +13 · Gul Ahmed — +8
Laam's new stock includes velvet prince coats at Rs 29,500 and khaddar kurta sets at Rs 9,500 — expensive winter pieces arriving at full price.
That is the shape of the market right now: two seasons running side by side. Lawn and unstitched are in clearance, down 6.93% in August. Khaddar and velvet are arriving at full price.
The practical read: lawn and summer unstitched are at their cheapest, because the brands need the space. Winter stock is expensive and will stay expensive until November. If you buy lawn for next year, this is the moment.
Data: TrendCompare 22-brand hourly tracker. The PFPI matches products present in two consecutive months and chains the median price ratio from March 2026 = 100. Stock figures count only products confirmed on the brand's own site within 7 days. Index · methodology.
🐦 X: #WinterCollection · @Trendcompare
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